CM&A Wins Big

Cornerstone Marketing & Advertising, Inc. was recognized for advertising excellence by the Emerald Coast Advertising Federation at the recent 2004 ADDY Awards & Gala. Together, Cornerstone and its clients were awarded nine gold, eight silver, one Best of Show, and one Special Judges Award, bringing in more special and gold awards than any other competitor.

 

“I am so proud of the Cornerstone team because our success is the result of each person’s contributing efforts. It is an honor to receive awards from the Advertising Federation and to be recognized by leaders in the advertising industry, and equally satisfying to inform a client with whom you have partnered throughout the year that they share in the award with you,” says Lisa Burwell, president and founder of Cornerstone.

 

Cornerstone bills itself as “an idea boutique” that specializes in award-winning advertising campaigns, public relations, marketing, and consulting for real estate developments, retailers, resorts and financial institutions. Located in Grayton Beach, Florida, Cornerstone functions as a “think tank” for intelligent, fresh and luminous ideas to flourish into advertising and marketing programs.

 

“When I opened Cornerstone about ten years ago, there were only a few ad agencies in the area, so most of the larger accounts where going to agencies outside of our market,” remarks Burwell, “but at Cornerstone, we have seen that trend change. We have been fortunate to find our niche. I believe our success has come through staying true to the integrity on which the company was founded.”

 

Sponsored by the American Advertising Federation, the ECAF annually honors the area’s best in advertising. This year’s gala was held at Sandestin’s Baytowne Conference Center, and included more than 260 entrees from various local markets. Local winners across the country proceed to 14 regional competitions, and those winners proceed to the national finals.

 

Cornerstone’s awards:

 

Best of Show – Work not produced, local only category

“Wilderness” brochure for Wild Heron

 

Judges’ Choice – Packaging

“Tiara Teas – Tea fit for the queen in everyone” product development for Richland Enterprises, Inc.

 

Gold ADDY – Advertising for the Arts

“Vision: An Exploration InSight” poster for The Village of Baytowne Wharf

 

Gold ADDY – Mixed Media Campaign

“Life Should Always Be this Good” campaign for Café Thirty-A

 

Gold ADDY – Invitation

“Outdoors at Wild Heron”

 

Gold ADDY – Consumer Magazine Insert

“Rhythm & Rewards” ad for Wild Heron

 

Gold ADDY – Work not produced, local only category

“Peace” billboard for Wild Heron

 

Gold ADDY – Work not produced, local only category

“Wilderness” brochure for Wild Heron

 

Gold ADDY – Illustration, Single

“Tiara Teas – Hands of the Potter” for Richland Enterprises, Inc.

 

Gold ADDY – Illustration, Campaign

“Tiara Teas – Queens” for Richland Enterprises, Inc.

 

Gold ADDY – Packaging

“Tiara Teas – Tea fit for the queen in everyone” product development for Richland Enterprises, Inc.

 

Silver ADDY – Consumer Magazine Insert

“Redefined” ad for Destin Jewelers

 

Silver ADDY – Consumer Magazine Campaign

“Redefined” campaign for Destin Jewelers

 

Silver ADDY – Newspaper fractional page, B/W

“Got bling bling” ad for Destin Jewelers

 

Silver ADDY – Newspaper Campaign, B/W

“Life Should Always Be this Good” campaign for Café Thirty-A

 

Silver ADDY – Newspaper Insert

“I Am Home” supplement for Wild Heron

 

 

Silver ADDY – Self Promotion, Interactive

“Let There Be Light” website for Cornerstone

 

Silver ADDY – Sales Promotion

“I Am Home” press folder for Wild Heron

 

Silver ADDY – Newspaper fractional page, full color

“25 Central Squared” ad for Carr, Riggs & Ingram