Welcome to Splendor Ridge

An Exclusive New Residential Enclave

Like the founders of Splendor Ridge, we at The Idea Boutique are inspired by the history and beauty of Franklin, Tennessee. We believe this new residential enclave is perfectly situated within the area’s incredible scenery just a few miles from the Natchez Trace Parkway, parks, and nature trails and an easy drive from sites such as the Great Smoky Mountains National Park; plus Downtown Franklin’s cultural hub of Victorian architecture, historic sites, and annual events. Playing off both the natural and architectural gems of the area, Splendor Ridge will be an oasis for residents to enjoy the best of both worlds when they create a home there.

This sense of place and the respect and reverence for history will be evident through the neighborhood, from the moment one enters its main gate. With a mix of architecture taking cues from classic Southern vernacular and more modern amenities, the look and feel of the community will be inviting and familiar yet unlike anything else in the area. Its location, just five minutes’ walk or an easy drive to Downtown Franklin, is ideal for those who wish to be close to the town center’s shops, restaurants, and culture but also live among the beautiful nature found in Tennessee. It is also poised to become an oasis for Nashville’s elite who wish to make their home outside the hustle and bustle of the city.

We believe that with a strong brand identity carried through all facets of the design, marketing, and architectural implementation of the neighborhood, Splendor Ridge will become a much sought-after community for upper-class residents of Franklin.

Splendor Ridge Brand Story

Welcome to Splendor Ridge, an exclusive new residential enclave in Downtown Franklin, Tennessee. Here you will find a peaceful community of nineteen homesites ready for development. Its vernacular is inspired by the nature, architecture, and history of the area. The only new construction community in Downtown Franklin, Splendor Ridge offers a beautiful setting, along with a neighborhood walking trail connecting to Franklin Road, just five minutes’ walk from Main Street’s charming shops, restaurants, and more.

The Idea Boutique. Splendor Ridge A Lifestyle Steeped in Tradition, Downtown Franklin Tennessee

Logo

In keeping with the classic look and feel of the neighborhood, The Idea Boutique has developed a logo with a historical yet timeless personality. The simple serif type and the crossed keys give the viewer a sense of quality, class, and respect. The crossed keys are symbolic in that they represent hospitality, derived from the keys of Heaven and Earth held by Saint Peter as he welcomes souls at Heaven’s gate.

Including the lines “Est. 1902, Reimagined 2019” also lends a sense of history to the community that immediately commands respect. Adding the “reimagined” part shows that this is a new development and offers the audience a sense of creativity and curiosity that will make them want to learn more about your brand.

Seal: Web Version

Seal: Print Version

Logo: Version to Use When Seal Is Present on Collateral

Brand Extensions

“Splendor Ridge” is a beautiful name that evokes a sense of serenity and natural beauty the moment you read or hear it. We propose a tagline to go along with the name to continue the story and recognition of the brand. “A Lifestyle Steeped in Tradition,” immediately tells the audience that the company has a respect and understanding for the small-town way of life and history that people love about Franklin, Tennessee. The “Est. 1902, Reimagined 2019” lines are included here as well.

The taglines would be used throughout your branding, including your online presence. The Idea Boutique has developed a seal for the tagline, and other implementations can be developed as the community grows.