Keeping Your Instagram Authentic to Your Brand
Picture this: It’s the year 2010. There’s this new app all the cool kids are buzzing about—Instagram? People are posting immediate photos with in-app filters that mak
Five Sustainable Clothing Brands to Support This Earth Day
By Emme Martin As we celebrate Earth Day, we at The Idea Boutique have gathered a list of five sustainable clothing brands we believe are doing a great job with credible marketing.
Introducing The Idea Boutique 2.0
Rebranding a Branding Agency The new “T” logo mark in The Idea Boutique’s branding might stand for Thoughts or Thinkers or even just The Idea Boutique, with The providing a d
20 Online Courses to Take While in Quarantine
Instead of binge-watching everything on Netflix, you might be feeling like it’s time to do something more productive with your social distancing time. But who says being producti
Best Celebrity Personal Brands
As branding professionals, our team at The Idea Boutique knows the importance of having a firm sense of who you are, what you like, what you want to achieve, and what you want to s
The Importance of Brand Equity and How to Keep It
According to the Small Business Association, over 627,000 new businesses open each year—and about 595,000 close each year. It might seem like a depressing statistic, but there’
Mockup Poster
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullam
The Idea Boutique Highlights of 2018 – Part One
A (Half) Year in Review It’s been a whirlwind year for The Idea Boutique and our clients, and we are excited to share the last several months’ projects with you all! We are gre
Branding Darin Colucci
Successful trial attorney, author, and motivational speaker Darin Colucci seems to have it all—a top-notch career, a happy family, and a warm personality to match. He is one of t
Rebranding St. Joe Club & Resorts
Your brand is the core identity of your business. It’s the image, goals, values, personality, and character of your company all wrapped into one and should effortlessly convey th
