VIE magazine, The Idea Boutique, VIE Magazine Documentary, How to VIEw a Dream, AlohaBorah Media, Micaiah and Deborah Smoots, Andy Saczynski, Dave Rauschkolb, Jane Hamon, Taylor Lowrimore

The VIE Magazine Documentary Is Here!

How to View a Dream



The Idea Boutique’s founder/president Lisa Burwell and vice president Gerald Burwell, along with the whole team, are thrilled to announce that How to View a Dream is now live online for viewing! This short documentary film was created and produced by Michaiah and Deborah Smoots of AlohaBorah Media, with assistance from Anthony Smoots. It tells the story of our flagship publication, VIE magazine, from day one when Lisa Burwell felt the calling to begin a luxury lifestyle magazine in Northwest Florida in 2008. Utilizing the marketing, design, photography, and writing expertise of the team here at The Idea Boutique, Burwell’s branding and marketing agency founded in 1994, the dream to start a magazine telling Stories with Heart & Soul become a reality. VIE (French for “life”) was born and has since expanded into a national luxury lifestyle magazine that publishes monthly in print and online. The ethos has not changed, however, and telling Stories with Heart & Soul through VIE is still our publishing team’s mission!



Thank you so much to the professionals at AlohaBorah Media and to everyone who appeared in the documentary: Andy Saczynski, Dave Rauschkolb, Jane Hamon, and The Idea Boutique / VIE staff.


We are so proud to have come this far—through lots of hard work and perseverance—and can’t wait to see what the next twelve years and beyond might hold. We also want to take a moment to send endless thanks to all those who have read VIE over the years. Thanks to you and to all who have collaborated with us and shared their stories and talents with our readers, we can keep moving forward and making the world a little bit brighter by telling your stories!



Thank you also to photographer Taylor Lowrimore for these behind-the-scenes photos from the filming of How to View a Dream!

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The Idea Boutique | Celebrating 27 in Business
The Idea Boutique | Celebrating 27 in Business