The Idea Boutique published magazine, Connemara Life is a west coast Ireland based luxury travel and lifestyle magazine. The high quality of this publication sets it apart from travel guides as it is marked with enchanting photography, storytelling and a strong online presence that mirrors and enhances the printed edition. From Europe to North America, the meticulous design and quality reading is inspiring an adventurous audience and encourages them to share their adventures via social networking while giving them ideas for their return journeys to Ireland by way of the Connemara Life website.