Since its creation in 1985, Newman-Dailey Resort Properties, Inc. has been a trusted name in the hospitality industry along Florida’s Emerald Coast specializing in resort rentals, sales, and management in Destin and South Walton. This collection of properties has an exceptional reputation for providing a premier vacation experience for guests. The Idea Boutique worked with Newman-Dailey to achieve continued success and to reach new levels of excellence through a refresh on public relations, consultation services, branding, design, and marketing strategy. The Idea Boutique was also responsible for conceiving and executing new advertising campaigns, including the “I’d Rather Be” and “Find Time” series, and creating public relations initiatives and messaging that effectively portrays their brand identity. We also implemented a robust social marketing program for the company to expose Newman-Dailey’s message to a vast new audience. We also created the brand and original design standards for the company’s in-room magazine, Where You’d Rather Be.