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VIE Book Club

As the publisher of VIE magazine, The Idea Boutique is excited to introduce the VIE Book Club, a new podcast and social initiative that launched in 2023. This Readers Corner from the creators of VIE and VIE Speaks: Conversations with Heart & Soul podcast celebrates all things literary. From book recommendations and reviews to author interviews, podcasts, spotlights on beautiful bookstores, libraries, events, and much more, this new layer to the VIE brand will explore everything people love about books. The podcast’s first season guests included prolific author/photographer David Yarrow, author/autophile Davis Brackett, debut romantic thriller author Suzy Accola, Emerald Coast Storytellers founders Ali Diamond and Kristy Holditch, and Charleston Literary Festival executive director Sarah Moriarty.

The VIE Book Club’s host, VIE editor Jordan Staggs, has been on the creative team since 2011. She is an avid advocate of the written word, a book and music lover, a poet, and a world traveler who has authored three luxury coffee-table books—HOME by VIE (2021), The Seaside Style (2023), and COOK by VIE (2024). She has also edited multiple books and publications and penned numerous stories for VIE and other outlets. Jordan is excited to curate her favorite books, TBR, reviews, film and TV adaptations, bookish destinations, products, and more for our audience on this channel!

For the branding of the VIE Book Club, we took inspiration from the iconic VIE logo and adapted it with a chic V-inspired mark that also mimics the open pages of a book. The deep brand color palette evokes cozy days spent reading in coffee shops, browsing historic libraries, and running your fingers along the spine of a good vintage hardback.

Be sure to check out Season 1 of the podcast on YouTube and all your favorite listening platforms.



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The Idea Boutique | Celebrating 27 in Business
The Idea Boutique | Celebrating 27 in Business