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Mallory Ervin, VIE Magazine

Mallory Ervin – Change Maker

Our creative team orchestrated a magical photoshoot for VIE magazine’s March Change Makers issue with Nashville influencer and best selling author, Mallory Ervin, to capture her energy and the essence of her brand, Living Fully Co. From the inspiration boards, the locations and styling, every aspect of the photoshoot was meticulously curated by The Idea’s Boutique’s magazine, VIE and was executed and in collaboration with Mallory’s stylists. Mallory Ervin is a former Miss Kentucky, Miss America runner-up, three-time competitor on The Amazing Race , entrepreneur, wife, mother, influencer, author, singer, and public speaker. Her brand, Living Fully Co, encourages and inspires many people to live their most vibrant lives by prioritizing joy, fulfillment, and meaning in everyday life. By sharing her personal struggles through her book Living Fully, Ervin’s humility and vulnerability have become her greatest asset in connecting with others. She made the best cover girl for our Change Makers Issue of VIE Magazine. Her inspirational and effervescent personality couldn’t help but shine during this photoshoot, making the day seem like a dream!

From graduating valedictorian and performing the national anthem at an NBA game during her childhood to racing around the world on a reality television show and participating in one of the world’s biggest pageants, Ervin is no stranger to success or the spotlight. “In my youth, I just kept winning,” she remarks. “For a long time, I thought that’s what ‘living fully’ was.”

Upon meeting Ervin in person, one immediately realizes she is a ray of sunshine on and off camera. She radiates an inspiring enthusiasm for life and effortlessly adds vibrancy to any room. Yet, beyond her magnetism and commendable achievements, she is a woman of wisdom and depth who values vulnerability and intention. As she shares in her debut book, Living Fully, although her achievements portray the illusion of perfection, her life is far from flawless. Beyond her massive success in the public eye, she is an exemplary woman of strength who has braved devastating rock bottoms and learned to release unhealthy attachments to external validation and accolades.


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The Idea Boutique | Celebrating 27 in Business
The Idea Boutique | Celebrating 27 in Business