Capturing the history of a town and the power of a retail empire, The Seaside Style® tells the untold story of the pioneering of Seaside, Florida’s cofounder and visionary Daryl Rose Davis. The Idea Boutique conducted extensive research into the history of Seaside and worked with The Seaside Style® team and Daryl Rose Davis to compose the story of “how a T-shirt built a town.” Each chapter explores the foundational characteristics that built Seaside from the ground up. The Idea Boutique designed two covers for this publication, a navy blue and white cover of Seaside’s iconic “Bud the Dachshund” and a Seaside lifestyle image cover. This marketing strategy was designed to capture the eye of every shopper, no matter their style. To purchase this book, visit TheSeasideStyle.com or head to The Seaside Style® and Cabana in Seaside, Florida.